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Pricing Klaviyo: Choosing the Right Plan for Your Ecommerce Brand in 2024

If you’re an ecommerce brand looking for an effective marketing automation platform, Klaviyo is a name you’ve likely come across. With its focus on email marketing and personalized messaging, klaviyo plans has become a popular choice for over 100,000 businesses. However, with recent Pricing Klaviyo changes taking effect in 2022, it’s important to understand klaviyo pricing plans and determine which one is the best fit for your brand.

In this article, we’ll explore klaviyo pricing structure, break down the different plans available, and help you make an informed decision.

What is Klaviyo and How Does it Work?

Klaviyo is an email marketing platform designed specifically for ecommerce companies. It helps businesses connect with their customers through personalized emails, SMS messages, in-app notifications, and web-based interactions.

With klaviyo plans, you can track customer behavior, automate campaigns, and deliver targeted messages to drive sales and engagement.

Understanding Klaviyo pricing plans

Klaviyo offers three main pricing tiers for its email marketing services: the Free plan, the Email plan, and the Email & SMS plan. The pricing is based on the number of contacts and the number of SMS messages sent. Let’s examine each strategy more closely:

  1. Free Plan

klaviyo Free plan is a great option for startups and small businesses with limited contact lists. It allows you to create an account, import and sync your data, and customize templates and emails. With the Free plan, you can send up to 500 emails per month to a maximum of 250 contacts. You also get 150 free SMS credits to use. This plan is a good way to get started with Klaviyo and test its capabilities.

  1. Email Plan

If you’re looking to scale your email marketing efforts, the klaviyo shopify integration is worth considering. This plan starts at $20 per month and is designed for businesses with 251 or more contacts. With the Email plan, you can send up to 5,000 emails per month and receive 150 free SMS credits. In addition to the increased email volume, you also gain access to mobile push notifications and email and chat support. This plan is suitable for small to medium-sized businesses that want to leverage email marketing to drive engagement and sales.

  1. Email & SMS Plan

For businesses that want to take their marketing to the next level, the Email & SMS plan is the most comprehensive option. Starting at $35 per month, this plan offers all the features of the Email plan, plus an increased SMS messaging capability. With the Email & SMS plan, you can send up to 5,000 emails per month and up to 1,250 SMS messages. The plan also includes mobile push notifications, 150 free monthly SMS/MMS credits, and email and chat support. This plan is ideal for businesses that want to leverage both email and SMS marketing to engage their customers across multiple channels.

It’s important to note that klaviyo pricing is based on the number of contacts, not the number of active contacts. This means you’ll be charged for all contacts in your list, whether they are actively engaging or not. If you have a large contact list but only a portion of them are active, you may want to consider list cleaning to optimize your costs.

Klaviyo SMS Pricing

In addition to email marketing, sms klaviyo also offers SMS messaging as part of its platform. SMS pricing is separate from the email plans and operates on a pay-as-you-go basis. The cost per SMS message is $0.01, and for MMS messages, it’s $0.03. The pricing for SMS messages is the same across all plans, including the Free plan.

It’s important to note that SMS and MMS credits do not roll over from month to month, so it’s essential to use them within the billing period.

Selecting the Appropriate Klaviyo plans for Your Business

When deciding which pricing klaviyo is right for your business, there are several factors to consider. Consider these essential inquiries:

  • What is the size of your contact list? If you have fewer than 250 contacts, the Free plan may be sufficient for your needs. However, if you have a larger contact list, you’ll need to upgrade to one of the paid plans.
  • Do you plan to use SMS marketing? If SMS messaging is an important component of your marketing strategy, the Email & SMS plan would be the best fit. It offers the highest SMS messaging volume and additional features like mobile push notifications.
  • How much support do you need? If you require email and chat support, you’ll need to choose either the Email plan or the Email & SMS plan. The Free plan does not include these support options.
  • What is your budget? Consider your budget and the value you expect to get from the different plans. The pricing for klaviyo plans can range from $20 to $35 per month, depending on the features and volume of emails and SMS messages you require.


As you navigate through Pricing Klaviyo tailored for various businesses, finding the ideal fit for your unique needs becomes seamless. Whether you’re embarking on a new venture or expanding your marketing endeavors, there’s a plan poised to meet your specific requirements. Delve into pricing klaviyo, factoring in considerations such as your contact list size, SMS marketing goals, and budget constraints. Select a plan that resonates with your ecommerce brand. Keep in mind that klaviyo platform is meticulously crafted to empower you in crafting personalized marketing experiences and fostering customer engagement. Align your choice of plan with your overarching goals and objectives. Regularly reassess your evolving business needs, ensuring your Klaviyo plan remains attuned to your dynamic requirements.

Stay abreast of the latest features and updates klaviyo plans, leveraging them to maximize the platform’s capabilities and refine your marketing strategies. As your business flourishes, explore the advanced features within klaviyo plans, unlocking new dimensions to optimize your campaigns and elevate the overall effectiveness of your ecommerce marketing efforts. I hope you enjoyed this article about Pricing Klaviyo and I recommend that you also read this article: Dropshipping 101: A Guide to Your Dropship Inventory in 2024.

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